The Momus Questionnaire – Will Ashon

Will Ashon’s non-fiction debut Strange Labyrinth blends nature writing, psychogeography and memoir in its depiction of the ‘outlaws, poets, mystics, murderers’ of Epping Forest. He has also published two novels, Clear Water and The Heritage, and founded the record label Big Dada, signing acts including Roots Manuva, Kate Tempest and Diplo.

The Momus Questionnaire was created by musician Nick Currie, and is designed to identify the aspects of the subject’s personality which give them a positive self-image, or ‘subcultural capital’.


Have you rebelled against someone else’s dreary expectations of your life, and become something more unexpected?

Not so much. Not sure if that’s because no one imposed their dreary expectations upon me or I just wasn’t very observant. As a result, I’ve devoted my life to fulfilling my own dreary bourgeois-bohemian expectations, which I’ve done rather more successfully than I might have hoped.

What in your life can you point to and say, like Frankie, ‘I Did It My Way’?

I’m not convinced I’ve done anything ‘my way’ – isn’t my way a kind of social construct masquerading as the triumph of individual will?

What creative achievements are you most proud of?

Other people’s, mainly. I’m proud of a lot of the records I helped with, particularly Roots Manuva’s “Run Come Save Me.”

If there was one event in your life which really shaped you, made you the person you are today, what would it be?

Well that would probably vary every week. Today I opt for: discovering, aged about 12, that a group of my friends had formed a club dedicated to hating me and, in particular, the way I reacted to this news.

If you had to make a song or rap boasting about your irresistible charm and excellence, how would you describe yourself?

Is this meant to be boosting my self-estimation? The problem is I’m pathologically self-deprecating so this kind of auto-celebration causes me pain instead of elation.

Have you ever made material sacrifices because of your integrity?

I’ve drifted through life on a cloud of luck so while I’ve been told in the past that I have integrity, I don’t think this is a theory which has been robustly tested.

Describe a public personality who exemplifies everything you’d like to be yourself, then another public personality who incarnates everything you’d least like to be.

Describe or pick? If it’s pick I’ll go for Thomas Pynchon for my exemplification. As for incarnations of leastness, they’re all far too obvious at the moment in that they appear to be running the world. (I guess they always run the world).

If you were an Egyptian pharoah and had to be buried with a few key objects to take to the next world, what would they be?

My laptop and my reader’s card for the British Library of the Dead (perhaps if I were dead I could even afford a membership for the London Library of the Dead?). A nice bottle of red wine. Maybe Life: A User’s Manual by Georges Perec because (a) I need to re-read it, and (b) the irony of the title will make my dead self rattle with laughter.

Do you have a favourite joke, quotation or proverb?

Currently it’s something Ken Campbell said that I quote in ‘Strange Labyrinth‘: “I don’t think anything which isn’t funny should ever be put on. I think that serious drama is a very dangerous travesty of life.”

What’s your favourite portrait (it can be a song, a painting, a film, anything)?

There was a group portrait that I saw in the Pompidou centre when I first went to France, aged 11, which I was obsessed with for years. I had a photo my dad took, with me standing beside it. But I never remembered what the painting was and then I lost the photo. I think I liked it because I thought I could figure it out. Now I’d like to think that any favourite portrait would be something I couldn’t figure out, but maybe I’m kidding myself.